It’s the time of year when we like to encourage each of our agents to take the time and review their book of business, take a check of the numbers and see what they want to accomplish in the new year.
The great thing about being an independent agent is you are able to set your own goals, deadlines, and timeframe for yourself. This can be a bit intimidating for some people and we love helping our agents figure out their own goals. New year happens to be a time when many of us are thinking about these goals.
A good place to start is with the previous year’s numbers. Not all numbers need to be income versus expense. How did your community and client list grow? Did you lose any clients this year? These are all numbers that are just as important as monetary ones.
It’s good to ask; Where did my business come from?
This is a great question for any independent worker. Some options we look at are Community Sphere, Farming, Referrals, and Cross-Selling. This is a great question to help figure out where you should put effort into marketing next year.
If you lost clients, it’s never too late to reach out and ask why and if you could have done something better to learn from it.
It’s so important to understand your sphere and community.
It’s always a good idea to review yourself periodically, be sure to keep track of your numbers through the year as well, making sure you are on pace for your goals and keeping everything together. There are many services that offer features to help you stay in contact with your clients.
Secure American Insurance uses Ezlynx, a great all in one system for your clients. Secure American Insurance uses thorough agent training, administrative support, and a marketing team to help you focus on what you do best - take care of your clients! If you are interested in learning more about our opportunities you can email us anytime, or apply online at our career's page.
“If you know 150 people, imagine 10% of them plan to change insurance this year. (15)
Then imagine 5% will give you someone who isn’t happy with their insurance (roughly 8).
What could you do with these extra 23 client policies?”
It’s important, to be honest with your numbers and review the changes year over year. Once you have looked through your lists, made some observations you are ready to set those goals for the new year.
For example, if you lost a client this year, reaching out and trying to improve is a great goal. Once you are sure of your numbers and able to accurately see your book of business - it’s also a great time to set growth goals! Maybe this year you want to focus on your clients - so you will focus on cross-selling for new income and ensuring your clients are satisfied. This will also generate great referrals if you work with your current clients.