Engaging on social media is a great way to stay connected to your clients and future prospects. Just like in person networking, there are ways to make great impressions on your social media feed. As an independent agent, you get to develop your own marketing plan. Great interactions with the community are essential to your business; you can interact with people and show your expertise in your industry by sharing tips specific to your business, the time of seasons, or current events. For example, a current campaign we developed is our End of Summer tips.
The best way to share on your social media platform of choice may vary - however good quality photos or videos will always perform best. It's best if you can share your posts on multiple sites by using all three types of post - text, video and pictures. It's a great way to spread the content around and use it to the fullest extent.
Developing social media content requires the following steps: first, gather your tips and include some relevant text; you want to organize the information in a clear and concise way. You want to avoid long text walls, making a brief sentence as the top take away, with a bit of detail following it. Second, post your content. When posting text, it's best to phrase it in a conversational way with an open-ended question; connect people, do a give away, or more! Below is an example of how simple a post can be while still getting attention.
A simple text post:
Happy Thursday, stopping in to remind you to check your gutters as we get ready for fall! Fall brings us great rain here in Denver, so it's always a good idea to have your gutters cleaned as we head into the season to protect your roof. Stay dry this season, and as always if you want to have a free second look at your insurance, message me.
Use it as an opportunity to get comments:
Happy Thursday! Stopping in to see how often you clean your gutters? Keeping your gutters clean can prevent water from sitting on your roof. Keep it dry this season, and as always if you want to have a free second look at your insurance, message me.
Or use you can use it as an opportunity to connect people:
Happy Thursday! It's the time of year and fall is sneaking up on us! Have you gotten your gutters cleaned lately? If you can't remember the last time, give *company here* a direct message and they can give you a quote for free, just mention you saw it here on my page! Stay dry this season, and as always if you want to have a free second look at your insurance, message me.
This is a great way to connect with the community. Reaching out to a fellow small business and asking to swap a post for a post is FREE and a great way to network in your neighborhood. You can also work with that company and share a discount or give away a free service...
Giveaway:
Happy Thursday! It's that time of year again and I'm giving away an opportunity to get your gutters cleaned for free! Just share this post for me and comment below to enter! I'll select one commenter and send them over to my friends at *company here* for a free full service gutter cleaning. Thanks, and always if you want to have a free second look at your insurance, message me.
As you can see, you can take a simple post and share it in many ways. You can share your tips on social media either by posting the text or creating an image. Another great way to share on social media is to show the tips as a video. We hope this article will help give you some simple, yet effective ideas for generating more business on social media.