Setting SMART goals

Setting SMART goals

January 10, 2021
Share |

Hey Agents

The start of the new year always has us deciding what we want to accomplish in the next twelve months. In this article, we want to discuss the importance of setting SMART Goals.

A SMART GOAL is a goal that is:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

This means, your goal is written in a way it has a deadline, specifics, and is relevant to your other goals. For example, “I want to earn more” is not a SMART goal. Instead, be specific on the amount, how, and the deadline for your goal: “I will increase my income 20% this year by interviewing agencies that payout renewal commissions, making a decision in the first 3 months of the year and focusing on my clients.”

This goal is specific: increase your income; measurable: Income increase 20%; attainable in the time frame, assuming you know your numbers, relevant to your work, and time-based: one year for the increase, 3 months for finding a better fit company.

If you are looking for a company that pays renewal commissions, Secure American Insurance is a great choice. With our thorough agent training, administrative support, and a marketing team behind you - Secure American lets you focus on what really matters - Happy Clients! If you are interested in more information, you can read our careers page or email us for more information.

In this case, we are setting a yearly goal but you can set quarterly, monthly and weekly goals as well. We personally like to set yearly BIG goals and follow up with monthly smaller goals and tasks that will help us reach that goal one step at a time.

For example, to increase your income the 20%, your first step is to find and interview with agencies that offer renewal commissions. If you are unfamiliar with renewals, you earn when a client renews. So it’s important to keep your current clients happy and satisfied with your customer service. So in addition to working with new clients, you now work more to nurture your current clients. This may include launching a feedback system - asking clients what you can help with and what they would like to see. It may be a digital marketing campaign to let them know you are here for them for any questions, with tips, local favorites, or a giveaway.

These are all smaller tasks that support your larger goal - increase your income 20% this year.

It’s important to remember to set strong goals at the beginning of your process - it does not have to be start of the new year, you can start a new goal anytime, and work towards improving.

With the New Year just ending, it's the perfect time to set your goals.